Instagram captions should go through a couple drafts before being published to your feed, which means you don’t want to rush your caption copywriting! A strong visual component will capture your audience’s attention, but it won’t drive conversions. Whether you are receiving positive or negative feedback, it is important to reply to each and every comment! This happens because Instagram has an odd formatting feature that requires you to remove any spacing or emojis from the end of a paragraph. Actress Chrishell Stause is the latest to say she is convinced that Britney Spears is not writing her own Instagram posts. Do you want a purchase of the book you feature in your image? Lastly, don’t forget to respond to any questions or comments you receive. © 2021 – Pinterest and Instagram Marketing Tips and News. These don’t just apply to Instagram sales – you can use these tips to build engagement, or encourage people to read your latest blog posts! There are other creative CTAs you can include to get your audience to be more engaged and build your Instagram conversions: Writing a great caption, in terms of copy, context, and value, is important on Instagram. Want to gain more marketing confidence and accelerate your career? Most brands and businesses don’t have that celebrity factor and can’t get the same level of engagement by merely “showing up” with a post. All that extra engagement can help your post reach more potential customers that you can then direct to your product page. margin-bottom: 1rem; @topshop uses shoppable posts to link to their apparel. Though much of your success depends on motivating Instagram captions, there’s no need to panic even if you aren’t a natural writer. That means the weather is changing and…, 8 min read What’s one of the first platforms that come to your mind when you think about…, 7 min read With the launch of Instagram Creator accounts and their subsequent folding into the category of…, 10 min read Do you feel like your Instagram captions lack a little something these days? The most common CTA used on Instagram for this purpose is “Click on the link in my bio” or some variation of that. ), How to Change the Background Color on Your Instagram Story, How to Add a Link to Your Instagram Story (Swipe Up!). You mention only putting them in the caption. font-size: 14px; margin-bottom: 2rem; You’ve…, 5 min read If you’re using Instagram for your business, you’re probably more than familiar with Instagram Stories. “Visit the clickable link in our bio to learn more.”, “ View our newest collection by clicking the link in our bio.”, “(your item) is on sale now. While the process of writing a good caption will add significant time to your post creation, it’s worth the effort to write something that is both appealing to your audience and also valuable to you in building relationships, engagement, and conversions from Instagram. Instagram does this to keep the feed visual while reducing how much text appears between each post. Additionally, if you have an emoji as the last character in a paragraph, the line breaks will usually be deleted. Create Several Drafts of Your Instagram Caption Text, 3. So while you can capture your audience’s attention with a great image and maybe a couple of words in the photo, the caption is where you convey the complete story and details you want to share. Instagram limits you to one clickable link, which is in your bio. padding: 4rem; The purpose of an Instagram caption is to tell more of the story or message behind your photo or video. But this also means that people won’t see your entire caption unless they tap on “… more” to open and view it. A challenging aspect to e-commerce is that your potential buyer can’t hold the product in their hands before they buy. Instagram captions Tip #6: Check your grammar and don’t try too hard to be cool It may not be the first thing you think about when it comes to Instagram, but correct spelling, punctuation, and grammar have an important part to play in good caption-making. It’s spring time! One way to do that is through Shoppable posts. } ), How to Switch Back to a Personal Account on Instagram, 6 Ways to Use Instagram Story Highlights (That You Haven't Thought of Yet! This is where a good CTA comes into play. Many people attempt to add spacing between paragraphs but after uploading the post to Instagram, they find that all of their formatting is lost. Join thousands of your peers and receive ongoing training, support from pros, and access to a community of supportive marketers who understand your struggle. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! Is your mission to bring in more revenue, attract better leads, or increase exposure for your company or clients? After your post has published, don’t forget to reply to any comments or questions you receive. A great Instagram photo or video helps stop your audience from scrolling past, but your Instagram caption has the potential to draw them in even more! They’re on the platform for the photos and videos, not to read endless text updates. A consistent brand voice will help develop an emotional connection with your audience, which is important! Depending on your target audience, you’ll be talking to a specific group of people and your Instagram captions should reflect that. Are you going to try something different in your Instagram captions after reading this? } Instead, divide your text into short paragraphs with extra spacing to make the content easier to read and help increase activity on CTAs. Instagram may be a visual medium, ... Instagram for Business 101. font-family: 'Open Sans', sans-serif; ), Why You Should Add Instagram Alt Text to Your Posts (+ Tutorial! Even though most people aren’t on Instagram to read long posts, some accounts have been able to use it as more of a micro-blog, writing long captions to tell a story, share important news or updates, or offer long-winded thoughts. Highlight it! @lornajaneactive inspires their community to be healthy and active through their posts that promote their products. How to Write Good Instagram Captions Tip #1: Write a Killer First Line. When it comes to captions, the obvious source is songs. padding-left: 20px; Instagram Captions – Lyrics. 117 BEST Instagram Captions 2021 for COPY-and-PASTE for free. If your content warrants this type of caption and your audience responds to it, it can work for you. Want to effortlessly brainstorm hundreds (and even thousands) of share-worthy posts to grow a massive Instagram following? As you can see, writing hair captions for Instagram isn’t as easy as you might think. Where should hashtags be for max impact? Say something that will intrigue users to click and read more. A good Instagram caption is just as important as the Instagram video or photo itself! And guess what? Each post includes their recognizable snark along with humor, a fun and attractive image, and a direct tie to the brand. Simply stating that you have a limited quantity in stock or setting a time limit on when the item can be purchased is sufficient. After all, that customer base of over 500 million daily users is just too big to ignore! How long an Instagram caption should be depends on how much you need to say. There is no set rule for formatting an Instagram caption. You can have more than one link per shoppable post, making it easy to promote multiple products to your audience! .free-trial-cta-container h4 { By using Tailwind’s Instagram scheduler, you can not only plan your captions out ahead of time, you can also search for the best hashtags to make sure you are increasing your reach as much as possible. Some accounts even get away with a single sentence or zingy one-liner that provides valued entertainment to their audience. Wish…, 11 min read Instagram has catapulted to the top of social media platforms used to sell products and…, 6 min read When the Instagram business account launched in 2014, many brands, influencers, and content creators quickly…, 11 min read Got an Instagram story so good you want it to last forever? Your audience might not always click to “read more”, so include your CTA near the top. Include a Call To Action (CTA) In Your Captions, 4. Need a funny joke or clever pun for your winter Instagram caption? Companies who engage with customer service requests over social media report 20%-40% more revenue per customer. Somewhere I read that hashtags should be in the comment section and that’s what I’ve always done. #1: Decide What Your Instagram Caption Will Convey. .free-trial-cta-container p, Learn how you can generate more organic engagement on Instagram. Write compelling captions. All rights reserved. These seven steps will help you learn how to write a caption on your Instagram photo that leaves your followers scrambling to find out more! font-weight: 600; Tailwind’s Hashtag Finder helps you find the best hashtags for your Instagram posts. The caption allows you to take the visual message of the photo several steps further. Discover four tips to help you create better Instagram photos so you can stand out, drive more clicks, and generate more revenue. Instagram is an incredibly visual platform, based primarily on photos and some video posts. Your caption CTA will likely direct viewers of your Instagram post to visit your checkout page, and hopefully get them to purchase your product! Captions can be fun and inspiring, but if they’re going to help sell your products, your CTA needs to direct users to a place where they can purchase the products you sell. #6: Write Longer Captions. If the photo or video is about a contest, sale, or event, the caption is your place to fill in the details of your campaign. Social Media Examiner | Social Media Marketing, by Jenn Herman / February 26, 2019 / Leave a Comment. Simply enter your initial hashtag, and Tailwind will begin to populate a list of hashtags. Dana is a self-taught graphic and web designer who now lives in a small town in Denmark and works with clients from all over the world. If your post is something about your business or brand, the caption is your space to explain who’s involved, when the photo was taken, why it impacts your audience, or any other context that relates to your followers. transition-property: color, background-color, box-shadow, transform; She helps clients define their brand in order to attract and retain their ideal customers and also teaches businesses how to grow their presence through online marketing and SEO. Just remember, consistency is key when it comes to how to write good Instagram captions! , .free-trial-cta-container { here is a selection of great songs we enjoy during our travels and make as well great Instagram captions. There are so many great songs out there. . What do you think? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act. Currently on Instagram, when you’re scrolling through the feed, you’ll notice the caption beneath each post is truncated with “… more” after two lines of text. -webkit-transition-duration: .15s; .free-trial-cta-container ul { @Travelocity uses FOMO to promote trips and vacations by using a specific holiday as their limited-time offer. Using Instagram for more product sales goes beyond uploading a great photo or video. HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing. If you don’t effectively direct your followers to take action, they likely won’t. Now let’s look at four tips for writing appealing Instagram captions that will help you improve engagement. @beaumade directs users to virtually try on engagement rings by front-loading their CTA. To improve the chances people will click to expand your caption, make sure you have a powerful first sentence that appeals to your followers and will encourage them to tap to read more. When creating Instagram captions, you’d be selling yourself short (no pun intended!) If you’re talking to women between the ages of 35 and 50, you’ll have different ways of formatting your content and voice to appeal to them than you would if you’re talking to men between the ages of 20 and 35. padding-bottom: 3px; That’s what builds your community and ultimately your engagement, traffic, and sales. Your motivating call to action should be front-loaded and placed near the top of your caption. Whether you’re outdoors in the snow or inside staying warm, snap a … And just like any other piece of copy, you should carefully proofread your captions. Winter time means cold weather but it can also mean great memories. color: #606F7B; And a great Instagram caption can help you do just that! April Marketing Dates to Remember (+ Post Ideas! Making the first part of your Instagram caption super-engaging and enticing is a sure-fire way to boost the amount of time people spend viewing your post. It’s obviously not ideal to write a great caption, tell a whole story, and include a CTA that nobody will read. Create a two-way conversation between your brand and your followers, Direct your followers to a checkout page with a powerful call to action. Fitness, Selfie captions, Quotes for Friends... (BONUS: Tips to get MORE views) Wondering how to write strong Instagram captions that move people to action? And, as you’ve already seen, reach and engagement are key factors in attracting free instagram followers. Shoppable posts on Instagram allow you to tag your products directly in your post, so your audience can tap the item they wish to purchase, and go directly to the checkout page. Have you had success using these tips on how to write the perfect Instagram caption? Instagram allows up to 30 hashtags in your caption and finding those hashtags can be a challenge if you’re manually searching for them for each and every Instagram post. To avoid this, simply backspace to the last character punctuation mark in the sentence and then hit the return key. It doesn’t seem to make a big difference in engagement, so it’s mainly a matter of personal preference. You can use questions, bold statements, emojis, and good writing to entice your audience into wanting to see more. But they also have millions of followers. When you upload your post, the formatting will be retained. Now let’s look at four tips for writing appealing Instagram captions that will help you improve engagement. You can even re-post user-generated content to use as your photo – people love to see Instagrammers like them talking about your products! By using Tailwind’s Instagram scheduling tool you can plan out your captions ahead of time, and even save them as drafts while you’re perfecting them! Adding customer testimonials to your captions can help you build trust between you and your audience. If you’re an entrepreneur or a small business and manage your own content, it’s ideal to write your captions the same way you talk. The use of emojis, slang, geographic references, trending topics, and other aspects of your brand voice will help you convey a clear tone that appeals to your target audience. margin-top: 0; Analyze what's working across every post and profile with smart analytics. Of course, you could write anything you want, but that’s not going to help you find new clients. Your brand voice might be funny, casual, sarcastic or even formal. Even though you have 2,200 characters to work with, Instagram only displays the first three lines (or 125 characters) of captions before adding a “read more” link in user feeds. transition-duration: .15s; Get this free report and never miss another great article from Social Media Examiner. The Instagram caption is one of the most valuable pieces of real estate on the platform and it’s imperative that you use it well to fuel your Instagram marketing efforts.